13+ years of design, working at the intersection of product, UX/UI, and brand.
Hi, I'm Anie.
I'm a product and UI/UX designer with over 13 years of design experience — the last 7+ focused on shaping digital products end to end. I'm based in Yerevan, Armenia, and I work across UX, UI, and brand.
My path is a little unusual. I started in print and brand design, moved into editorial and 3D visualization, and over the past several years I've grown into product design. That route shaped how I work today: I think in systems and flows like a product designer, but I care about typography, brand voice, and visual craft like a brand designer. Both lenses live in everything I make.
Today I'm part of the acquisition team at EasyDMARC, designing dashboards, reports, guest tools, and landing pages. I also led the company-wide brand rollout across products and marketing, and helped build a scalable design system. Before EasyDMARC, I designed creative tools at Renderforest used by millions worldwide, and led UI/UX for an online sign-building platform at SquareSigns.
How I work
I believe the best products feel inevitable: clear, calm, and quietly considered. Three habits get me there.
- Start with the user's actual job — not the feature spec.
- Sketch many directions before committing to one.
- Treat polish and clarity as features — not finishing touches.
I collaborate closely with engineers, PMs, and content teams, and I'm happiest when I can move from problem framing to working prototype quickly.
Skills
UX & Research
- User research
- Usability testing & analysis
- Wireframing & user flows
- Information architecture
UI & Systems
- High-fidelity mockups & prototypes
- Design systems & component libraries
- Responsive & accessible design
- Branding & visual storytelling
Brand & Craft
- Identity & logo design
- Typography & visual systems
- Marketing & landing pages
- 3D modeling & visualization
- Motion & animation
Experience
Design Team Lead · Senior Product Designer
UI/UX, Product Designer
Design dashboards, reports, guest tools, and landing pages. Led the new branding rollout and design style across products and marketing. Built a scalable design system that streamlined workflows and ensured consistency across the platform.
UI/UX, Product Designer
Designed user flows and interfaces for creative tools used by millions worldwide. Improved onboarding and landing pages with responsive, accessible designs that boosted user engagement.
Product Designer · Senior Graphic Designer
Led UI/UX design for an online sign-building platform. Designed 3D modeling and visualization features to enhance product previews. Developed brand assets, templates, and animations, while mentoring junior designers.
Designer
Produced digital campaigns, outdoor ads, and visual assets for international and local brands. Designed branding materials, 3D models, and animations. Ensured consistent brand messaging across print and digital channels.
Brand Designer
Developed complete brand identity including logos, packaging, and marketing assets. Delivered printable materials including labels and packaging.
Designer
Designed outdoor advertising, signage, and promotional materials. Created 3D modeling and interior/exterior visualizations to support client projects.
Magazine and Brand Designer
Designed magazine layouts, covers, and editorial graphics. Built branding visuals for print and media campaigns.
Education
UI/UX and Web Design
Master's in Interior and Exterior Design
Performative Web Design
Bachelor's in Computer-Aided Drafting and Design
Toolkit
Figma · FigJam · Figma Make · Figma Buzz · Adobe XD · Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe After Effects · Autodesk 3ds Max · Jira · Notion · ChatGPT · Claude
Languages
Armenian (native) · Russian (advanced) · English (intermediate)